Tuesday, May 21, 2024

Audience Allergic to “Allegiant”: Thursday Night Box Office Off by 43% from Last Year

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The Y/A audience may be allergic to “Allegiant” after all. Last night’s $2.35 million take at the box office was down 43% from last year’s Thursday for “Insurgent.”

Indeed, “Allegiant” may prove a deter-gent rather than resurgent by the weekend. What is a weekend, asked the Dowager Countess on Downton Abbey? It’s when the third installment of a trilogy runs out of gas.

Right now, Disney’s “Zootopia” looks like it will win the three day run, fending off “Allegiant.” We’ll keep an eye on it for tomorrow. Meanwhile, the best movie right now for people over 16 is “Eye in the Sky.” Let’s pledge allegiance there!

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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