Tuesday, June 18, 2024

Joy Mangano Returns to HSN, Sells Over 250,000 Miracle Mops in 24 Hour Marathon


UPDATE 11:30pm 250,000. Times $40. You do the math. Joy Mangano should do the marketing for the Oscars.

EARLIER With 12 hours to go, Joy Mangano has already sold over 100,000 new Miracle Mops on HSN during a 24 hour marathon.

Mangano went live on HSN last night at midnight and sold 40,000 mops in the first hour, at $19.95 apiece. That doesn’t count the matching bucket ($14.95) or the super absorbent mop head ($9.95) or the 2 piece mesh bag ($4.95). So it’s really $40 plus $4.95 shipping that we’re talking about.

But still… it’s the Miracle Mop, and it’s the story of “Joy,” now booming at the box office thanks to David O. Russell’s interpretation of Mangano’s life, starring Jennifer Lawrence, Robert DeNiro and Bradley Cooper, et al.

Last night on HSN, Mangano appeared herself, with the mop, looking glamorous but accessible. She kept talking about introducing the Miracle Mop “twenty five years ago.” Going by her looks, this would make her 40 years old now. She will be 60, however, this May.

Is this life imitating art? Or life imitating art which already imitated life? Mangano joins the elite bunch that includes people like Erin Brockovich and the real Philomena, and the real Wolf of Wall Street– Jordan Belfort–and so on–real unfamous people who were catapulted into the spotlight by movies based on their lives. Of course, Mangano was already known to a segment of the population pre-movie thanks to home shopping.

Stars Wars, Adele, self wringing mops. Good morning.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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