“Adele: Live from New York City” scored 11 million viewers last night on NBC, the most for any pop star special in over a decade. That’s 9 million more than any of the current pop stars’ TV specials in recent years, as I wrote yesterday.
Still developing….Adele’s demo was 3.0 in the 18-49 age group. Good but not great. She has an older audience.
Ironically, the big ratings didn’t spur sales of any of her singles. “Hello” has been knocked to number 4 on iTunes by singles from “The Voice” finale which preceded Adele last night. Go figure.
PS Kudos to Lorne Michaels, who produced the show at Radio City. The edited program is perfect.