Saturday, June 15, 2024

Adele Ratings: 11 Million Viewers Watch Special, Most in Decade for a Pop Star Special


Adele: Live from New York City” scored 11 million viewers last night on NBC, the most for any pop star special in over a decade. That’s 9 million more than any of the current pop stars’ TV specials in recent years, as I wrote yesterday.

Still developing….Adele’s demo was 3.0 in the 18-49 age group. Good but not great. She has an older audience.

Ironically, the big ratings didn’t spur sales of any of her singles. “Hello” has been knocked to number 4 on iTunes by singles from “The Voice” finale which preceded Adele last night. Go figure.

PS Kudos to Lorne Michaels, who produced the show at Radio City. The edited program is perfect.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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