Monday, April 15, 2024

Mission Impossible: To Get “Rogue Nation” to $200 Million, 2-for-1 Sale on Tickets


Oh what to do! Pretty much everyone has seen “Mission Impossible: Rogue Nation.” The movie’s been a huge hit. As of today, it’s at $188 million.

But that still leaves $12 million to the magic mark of $200 million. What to do?? How to get Tom Cruise that magic number?

Great idea: Paramount is offering a 2 for 1 sale. Starting Friday and going through next Thursday, the 24th, you can get two tickets for the price of one at most major theaters.

This is a smart move. Next week Yom Kippur knocks out at least 24 hours of movie going. This way, Paramount juices interest, and gets a shot closer to $200 million. Movie studios like to reach those nice round numbers. But Rogue Nation is still a skip away, and soon theaters will give it the boot for new movies.

Is it an impossible mission? Let’s see.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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