Home Celebrity One Direction Break Up Threat Worked: “Drag Me Down” Bigger than Past...

One Direction, thank your marketing team. “Drag Me Down” has had 533,000 digital sales in its first four weeks according to Nielsen. That’s more than their biggest hits “What Makes You Beautiful” (337,000 in first four weeks) and “Story of My Life” (429,000 in first four weeks).

Even though the single is down to number 17 on iTunes, “Drag Me Down” had its biggest sales just in the last week. This coincides with the rampant rumor and news that they would break up or take a break, and the release of a video that’s now had 38 million views.

Prior to all that publicity “Drag Me Down” was kind of a non starter. Maybe now the group will be more energized about their fifth album.

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