Monday, June 17, 2024

One Direction Break Up Threat Worked: “Drag Me Down” Bigger than Past Hits


One Direction, thank your marketing team. “Drag Me Down” has had 533,000 digital sales in its first four weeks according to Nielsen. That’s more than their biggest hits “What Makes You Beautiful” (337,000 in first four weeks) and “Story of My Life” (429,000 in first four weeks).

Even though the single is down to number 17 on iTunes, “Drag Me Down” had its biggest sales just in the last week. This coincides with the rampant rumor and news that they would break up or take a break, and the release of a video that’s now had 38 million views.

Prior to all that publicity “Drag Me Down” was kind of a non starter. Maybe now the group will be more energized about their fifth album.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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