Friday, June 14, 2024

(Watch-Listen) Justin Bieber’s Social Media Campaign Leads to Single Release “What Do You Mean?”


What does Justin Bieber mean? This morning we find out. Bieber lucked out when Skrillex and Diplo took his demo of a piano ballad and turned it into “Where Are U Now?”

Today, in advance of an album release on November 13th, Bieber releases a single called “What Do You Mean?” He’s had an incredible build up from social networking. Whoever thought of putting a hashtag in front of the title, and then getting lots of celebrities to Tweet it out, gets a prize. The single has very high recognition.

But is it good? We’re about to find out.
UPDATE– The song is not very interesting except that Skrillex and Diplo have created fake African sounds a la Paul Simon’s “Graceland.” The song isn’t very substantial. What does he mean?

Anyway, his fans will break the internet this morning. I listened to it on Elvis Duran’s show. The deejay is just about pleading with his audience to like the song. God bless Clear Channel…

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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