All that press and marketing- so much, everywhere but “Magic Mike XXL” so far is not causing much of a commotion this July 4th weekend. So far, the beefcake backstory sequel is running 4th in the top 5. It’s being beaten, slightly, by Arnold Schwarzenegger’s poorly reviewed “Terminator Genisys.” The top 2 movies remain “Jurassic World” and “Inside Out,” which are holdovers.
On Saturday morning, after three days of holiday release, “Magic Mike” is at $21.3 million. “Terminator” is at $26.3 million. If fireworks are rained out tonight, maybe something miraculous will happen. But right now $40 million is where each of these new entries is hoping to land by Monday morning. If not, there will be a lot of headlines that read “No Box Office Fireworks” for these films.
This is pretty much the last weekend for “Love and Mercy.” Roadkill Attractions will try and squeeze it up to a $10 million gross by leaving it in small out of the way theaters. They may not achieve such a lofty ambition. It’s a really good film. Shame.