Madonna did not have a good third week on the charts. “Rebel Heart” sold 12,800 copies all in, including streaming, downloading, digital, physical and meta physical sales. “Rebel Heart” is about a week or two from being off the charts entirely. Hitsdailydouble puts it at number 35 overall this week. Not even her excellent performance on the I Heart Music Awards helped stir orders.
It’s instructive that all the other albums contemporaneous to “Rebel Heart” are still in the top 10 or top 5, including Kendrick Lamar and the Empire soundtrack. No one is “working” Madonna’s album at radio. Like albums by other ‘legacy’ or older stars such as Mariah Carey and Jennifer Lopez, it seems like “Rebel Heart” is just being let go. A friend of mine who knows a lot about such things suggests that this may be Madonna’s last album of new material. Ever. He may be right.