Sunday, June 7, 2026

“Fifty Shades” Whip Appeal: $81 Mil Weekend But Future is Unclear

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“Fifty Shades of Grey” tortured fans to the tune of $81 million this weekend. By the end of President’s Day weekend tomorrow night, the much derided hardware heavy film should have $90 mil in the bank. Nevertheless, the future is a little unclear. Friday night brought $30 million. The box office is declining each day. Will “Fifty Shades” have a robust second weekend? Or was this just a great marketing hook for Valentine’s Day? I guess we’ll have to wait and see. Reviews won’t be bringing people in, just word of mouth. But the movie’s made its money, and that’s all that counts in this story.

keep refreshing for more box office results…

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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