Thursday, May 23, 2024

“Fifty Shades” Whip Appeal: $81 Mil Weekend But Future is Unclear


“Fifty Shades of Grey” tortured fans to the tune of $81 million this weekend. By the end of President’s Day weekend tomorrow night, the much derided hardware heavy film should have $90 mil in the bank. Nevertheless, the future is a little unclear. Friday night brought $30 million. The box office is declining each day. Will “Fifty Shades” have a robust second weekend? Or was this just a great marketing hook for Valentine’s Day? I guess we’ll have to wait and see. Reviews won’t be bringing people in, just word of mouth. But the movie’s made its money, and that’s all that counts in this story.

keep refreshing for more box office results…

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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