Wednesday, April 17, 2024

Justin Bieber’s Manager, Inventor Scooter Braun: “I Will Act in the Manner of Someone Who Truly Cares”


Scooter Braun, manager of Justin Bieber, was much in the conversation last night at Billboard magazine’s Power 100 issue party in Hollywood. The topic: the fact that Braun, who’s made a fortune with Bieber, is rarely with his client. He didn’t fly to Miami when Bieber was arrested yesterday. Instead he issued this terse Tweet that seemed to indicate he hadn’t talked to the 19 year old Bieber at all since his arrest, booking and incarceration:

Most famous managers are with their clients 24/7. Last night among the power players at the Billboard event, many spoke about how Irving Azoff has been with the Eagles every night of their Forum stand. Kathy Schenker is always with Sting. Johnny Barbis is a permanent fixture with Elton John. Arnold Stiefel knows all of Rod Stewart’s moves. And so on. Where JLO goes, Benny Medina is there. Mariah Carey– Jermaine Dupri was on the red carpet with her at the SAG Awards. When you see Justin Timberlake, Johnny Wright is in lock step.

But Bieber? While he’s partying, carousing, racing, doing drugs, drinking, Scooter Braun is invariably on a vacation, in Europe. skiing, at a beach resort. He Tweets the whole mishegos, full of pictures. Said one music insider last night: “He isn’t a manager. He’s an entrepreneur. Justin Bieber has no manager.”

A few people last night speculated that Braun is getting out of the picture, taking his money, and calling it quits. His many Tweets lately seem to focus on singers Tori Kelly and Arianna Grande. Braun’s group The Wanted broke up yesterday in an announcement.

On Twitter at least, Braun has never met an aphorism he didn’t like. He is the king of mindless cliches. He also posted this yesterday


Braun found Bieber on YouTube seven years ago. He created him as a teen popstar from hick Canadian, brought him to America and the world, introduced him to the world in which he now lives. Bieber’s parents are divorced and just 38 years old– meaning they had him when they were just 19. None of them have any higher education. Whatever they’ve learned in the last seven years they will now have to employ if they’re going to navigate their way out of this mess..

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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