Friday, April 19, 2024

‘Jack’ Slays Warner Bros. for $300 Million Loss As First Weekend Tanks


UPDATE: Weekend box office is worse than thought– only $27.2 million, not even $28 mil.

Earlier: Jack may have slain the Giant, but he also took down Warner Bros. over the weekend. “Jack the Giant Slayer,” directed by Bryan Singer and written by Christopher McQuarrie, cost $300 million all-in. But its first weekend was a bust: $28 million. Even if people who don’t understand English in remote corners of the world rally to this starless adventure, Jack is deader than the Giant.

That’s not great news for Warner Bros. But they do have three big movies coming this year: “The Hangover III,” “Man of Steel,” and “The Hobbit” Part 2. I’m not sure about “The Great Gatsby,” which was delayed. It could go either way (and everyone’s hoping it will be a hit.) But “Jack” is Warner’s “John Carter,” an enormous project with no stars, low awareness, and terrible reviews.

I don’t get the whole cult of Bryan Singer. “Valkyrie” was a miserable joke that failed at the box office. “Superman Returns” was considered the worst of all super hero movies and more or less ended the career of its star, soap opera actor Brandon Routh. Singer is now known for making “X Men” movies, although his last one was 10 years ago. (He’s got the next one.) The last two “X Men” were better than the first two, and he didn’t make them.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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