Home Celebrity Adam Levine: Moves Like Jagger, But Hawks Products Like Martha Stewart

I like Adam Levine, and Maroon 5, but really, is this what Mick Jagger or Eric Clapton ever did? Levine, who boosted his career by being on TV’s “The Voice,” is now hawking perfume at Macy’s. And it’s not named for one of his songs, or called Maroon. Oh no. It’s actually called “Adam Levine.” As in: “Would you like to spray some Adam Levine all over yourself?” He may have “Moves Like Jagger,” but Levine is turning into Martha Stewart. Idea for next product: stencil of his entire body of tattoos so you can move like Levine, while smelling like Adam Levine.

I kid you not. Here’s a description of his upcoming appearance at Macy’s:

“Maroon 5 frontman and “The Voice” judge Adam Levine will be in NY for the launch of his own signature fragrance for men and women, Adam Levine, on Friday, February 15, at 6 PM at Macy’s Herald Square. The first 300 customers who make a $90 qualifying fragrance purchase from February 8–15 at Macy’s Herald Square will have the opportunity to meet Adam Levine in person and have their photo taken with him and receive an autographed photo frame, exclusive microphone pendant, money clip, and tote bag. (While supplies last.) Adam Levine is available exclusively at Macy’s and Macys.com in the U.S. and Shopper’s Drug Mart in Canada. The fragrances will be sold in 1.0, 1.7, and 3.4 fl. oz. sizes at suggested retail prices of $35, $45, and $65, respectively.”


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Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
4 replies to this post
  1. I just got the new Adam Levine perfume and the tote from my husband for Valentines Day…I LOVE IT……….it smells amazing and looks even better…I don’t care what anyone thinks he looks great moves and sings great and the perfume is awesome……..Love Adam Levine he is HOT !

  2. I love the guy and his music, but this embarrasses me. It’s not like he needs the money, and it’s not like we need another celebrity fragrance. Maybe if he was donating all proceeds to a childrens’ charity or something like that, I could be more forgiving.

  3. ok so bringing out a perfume may seem girly but its not some of the most famous and richist people going have their own fragrence.to answer every living girls answer for you, yes we would love to spray some adam levine on us :) no thinking needed. i do not mean to upset you,but i disapprove to your article and dislike your negative tone used in it.

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