Home Celebrity Tom Cruise “Rock of Ages” Box Office May Be Lower than “Valkyrie,”...

The numbers aren’t in yet, and Saturday and Sunday haven’t actually occurred in real time. But predictions are not good for Tom Cruise’s weekend box office in “Rock of Ages.” Right now the low is $15.5 million and the high is $20 million. After all the promotion, that’s not good. “Rock of Ages” is certain to finish fourth for the weekend totally. But for a Cruise movie it indicates a trend. It could be that without “Mission Impossible” or another action franchise behind him, Cruise cannot really “open” a movie. His last two non-sequel, non-franchise films opened in the $21-$20 million bracket–“Valkyrie” and “Knight & Day.” Neither of them went on to crack anything near $100 million. “Rock of Ages,” a not very good, sort of kitschy movie, got middling reviews. Cruise got the best notices of anyone, but that was more for his courage to try anything than the actual performance. Of course, at this point, if he only did action films or more “Mission Impossible” sequels, he’d be fine. He’s already a zillionaire. But it doesn’t look like “Rock of Ages” is going to be much of a help to Cruise’s post-Oprah couch jumping career. I still say, if he could find anything like another “Jerry Maguire,” he’d be back in a minute.

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Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
1 reply to this post
  1. Cruise has zero sex appeal, which is odd because he’s clearly physically attractive. Maybe it’s the kooky religion he practices, or the silly couch jumping or something else, but even in this role there’s nothing sexy about him.

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