Saturday, June 15, 2024

Box Office: Monday Was Huge, with “Mission: Impossible” and “War Horse” Booming


Box office: Christmas weekend was desultory. But Monday, the day after, was a win win for nearly every film in release except for “Extemely Loud and Incredibly Close.” All other films were way up on Monday over Sunday, with “Mission Impossible 4–Ghost Protocol” increasing its audience 23% over the previous day.  “MI4” has almost $77 million banked after 11 days. And folks Steven Spielberg‘s “War Horse” ponyed up $7.5 million for the second day in a row, give the film $15 million in two days. “War Horse” has now established itself on the inside track. Meanwhile, Oscar buzzed “The Artist” directed by Michel Hazanavicius had a great day in its limited release on Monday. with a 25% increase over Sunday. “The Artist” is going to be an interesting release, because once people sit down and see it, they love it. And movies for kids went crazy on Monday, with both “The Adventures of Tin” and “The Muppets Movie” almost doubling their Sunday figures. I still think that the Oscar race is shaping up between “The Artist” and “War Horse.” They also have the best soundtracks.

The Artist:

War Horse:

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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