Sunday, April 21, 2024

Big Stars Take A Beating at 2010 Summer Box Office


Big stars don’t cry. Hopefully, they’ve made their hundreds of millions and stashed them away for a rainy day.

This summer, there was a generational change and a message at the box office. To wit: spending $150 million on Tom Cruise around the world on a motorcycle with Cameron Diaz is no longer of much interest. “Knight and Day” ends it run essentially, today, with just under $75 million domestic box office returns. That’s half of what it cost, maybe. All in, worldwide, the official total box office is $200 million. But that includes drachmas and pieces of eight. The U.S. box office is Cruise’s worst since 1992. He’s had a great run. Now it’s time to re-evaluate.

Nicolas Cage: “The Sorcerer’s Apprentice” won’t hurt Mickey Mouse’s legacy, but Cage took a beating. Disney says it cost $150 million, but you know that means $200 mil including flying everyone around on magic carpets. Domestic receipts are $57 mil, foreign are about the same. What happened to Nicolas Cage? Watch “Family Man” to see the last time he was an actor.

Jonah Hex: Lots of good name actors (Josh Brolin, John Malkovich) but no one wanted to see it. No one. $10.5 million domestic take. It was like burning money. Fortunately, Warner Bros. can afford it. Between “Harry Potter” and “Inception” they’re happy as clams.

The A Team: So much publicity about Bradley Cooper and so little reward. We were inundated with Cooper’s abs all spring, and it was an abs-olute waste of time. Jessica Biel? I’m still not sure what’s going on there career-wise. Fox might break even on this, but it’s doubtful. Luckily, “Wall Street 2” is coming. It’s a hit, and a good movie. There are no avatars but by September 23rd, the adults who like movies will be thirsty for this brand. Michael Douglas and company may be the real A team!

Dinner for Schmucks: I loved this movie. And, I was mostly alone. The title didn’t help. Steve Carell is excellent in it. The script is solid. Jay Roach did a good job. But the audience must have wondered if they were the schmucks, and no one likes being called a schmuck. A marketing misfire. But a video that will have its own life.

PS Even new stars are having a bad time. “Charlie St. Cloud” is a bust. Zac Efron has had a huge push, and little has come from it. Luckily, the movie didn’t cost too much. And “Twelve,” with Chace Crawford of “Gossip Girl” fame, is the worst movie of the year and the biggest financial dud. It will be gone before you finish reading this sentence.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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