Maybe Rupert Murdoch needs to come back.
His New York Post just attacked his 20th Century Fox over an ad campaign site for “Independence Day: Resurgence.”
The Post feature, posted at 3:06pm this afternoon, is claiming the Fox site for “IDR” is insensitive because you can blow up buildings like the World Trade Center and other famous terrorist targets around the world.
The Post article says they reached out to 20th Century Fox publicists and got no comment. They’re in the same building!
These ad execs clearly spaced out when they came up with this campaign.
A new interactive Web site for the movie “Independence Day: Resurgence,” out Friday, allows users to type in any world address and view the aftermath of apocalyptic alien attack.
Called “Independence Day: My Street,” the feature, which utilizes street-level images, seems harmless at first glance. An Entertainment Weekly headline says, “ ‘Independence Day’ Web site turns your street into a smoldering crater.”
That is true. Watching your tony suburban block be destroyed by space invaders is all good fun — until you discover the many careless holes in the program.
Type in “1 World Trade Center” and the user will be confronted with an upsetting image of a battered downtown New York City that resembles the 9/11 terrorist attacks.
While the World Trade Center, the site of the largest terrorist attack ever committed on American soil, got through the cracks, some spots have seemingly been blocked by the site’s creators.
Locations that elicited a “not found” so far in The Post’s searches include La Guardia Airport and Pulse Nightclub in Orlando, Fla., where 49 people were shot and killed on June 12.
Wow. If they didn’t like the ad campaign, they’re not going to like the movie. Fox/NewsCorp whatever it’s called could use a hit this weekend. “IDR” is currently rating a 45 on Rotten Tomatoes.