Oh no, Pono is almost here. Neil Young told a large group of producers and engineers in the music industry last night that he will unveil his potential iPod killing music system in March at the South by Southwest festival in Austin, Texas.
The great rocker/singer-songwriter was honored last night in Los Angeles at the immense Village Studios by the Producers and Engineers Wing of the Recording Academy with a lavish and I must say cool celebration that brought out his singer songwriter wife Peggy Young, his pals Stephen Stills and Kris Kristofferson, as well as Jakob Dylan, Chad Smith of the Red Hot Chili Peppers, famed producer Al Schmitt, plus a double Beatles surprise of Peter Asher (producer extraordinaire, famed singer, innovator) and legendary engineer Geoff Emerick (The Beatles, Paul McCartney, Elvis Costello).
Every room of the massive multi-level Village Studios was packed with industry types chowing down and getting demo’s of things like new headphone technology (dts), sound systems, and Spotify-Pandora type rivals.
But it’s Young’s Pono that got everyone including Neil talking. (Also talking another Neil–Portnow, head of the Recording Academy-kicking off Grammy week, who introduced Young.)
There are currently no competitors for Apple’s highly compressed iPod sound. Samsung stopped making MP3 players. Creative Labs, my old favorite, rolled over and gave up. Pono could be a game changer if listeners realize they’re missing hearing most of the music on an iPod/iPhone etc.
“Pono” by the way means ‘righteousness’ or ‘goodness’ in Hawaiian. It could mean ‘money’ in English if all goes according to plan.
Dave Matthews was a surprise guest. He played three songs for Neil on acoustic guitar, doing a pretty good Neil Young imitation on “Hey Hey My My.”
Check back here for a video of Neil’s terrific speech. Here’s a transcript:
So this is a cool night because we’re all here together. I know almost everybody here. If I don’t know you, I thought I did when I saw you. It really is great. A lot of us, you know, producers and engineers –I’m kind of a producer, partially, an engineer, I’m not really good at either one. It’s hurt my records in the past. We’re performance-oriented: technical things don’t matter that much.
That’s only one way of making records. A lot of you out here are craftsmen: just beautiful records, and take great care with every note. And I know I’m not one of them. I like to capture the moment. I like to record the moment. I like to get the first time that I sung the song. I like to get the first time the band plays the song. So there’s a lot of compromises you make to get that feeling, but in the long run, that’s where the pictures are when I hear my words and when I see the pictures while I’m listening. So that’s what we try to record.
Recording is so important. We think about the equipment, we think about what are we using, what do we have, what are we recording on, what are we singing through, where is it going, how long is the wire? Why is that piece of shit in the wire between me and where I’m going? Get that out! Don’t join the wire together, get one wire, because every time you go through one of those pieces of crap, something happens. We paid big bucks for this place, and we’re going to use every bit of it. And we’re not going to use what we don’t want. Thank you. Great recording here.
I did record here! I think I recorded a few tracks here a long time ago. There’s a song, “Like a Hurricane,” that I didn’t record here. But I couldn’t sing at that time, when I recorded that, because I had just had some sort of operation. They told me to stop for a month, but I couldn’t stop the music, so in my studio at home, me and Crazy Horse got together and we played this track. It was about fifteen minutes long, because I’d just written it the night before. I recorded it on an acoustic – now let’s play with all these other instruments and it’s going to be great.
So we got the instruments out and we played it once. And we screwed it up really badly at first. If you listen to the record, you can tell we screwed it up. We cut it off. It just starts out of nowhere. But that was over – now we’re in the record. And it’s divided, it doesn’t matter how cool and together the beginning was, but where it went as soon as it started. So we shortened a little bit.
Then I was here at this place, in 1974 or something, and I said, “You know, a couple of weeks ago, when I couldn’t sing – ” By the way, I know I can’t sing. I mean I couldn’t make a sound. And of course, this was back in the day, way back there. So I’m saying, “We have this tape here. I brought this piece to multitrack. We’ve never played it. I’m going to sing it, because I never got a chance to sing it.”
So we put it on, and he played back about ten seconds, and I said, “Okay, stop. Everything was working, right? We heard everything? Okay, there’s no reason to listen to it. Because I was there – I know what it is. And it’s on the tape. We don’t have to listen to it. Let’s not wipe the shit off the tape listening to it. Let’s record while the stuff is still on – let’s listen to what’s there, and record it to a two-track while it’s still there.” Because if you listen over and over and over again, it goes away, bye-bye! Because the tape doesn’t like to rub over this head, and then part of it goes away, it’s terrible. That bothers me every time the tape plays. So I never hardly ever listen!
Okay, they put the tape on and I went out and I talk: “Am I there?” Yes. “Good. Okay. Record. Number one. Just record all the time – that’s why we’re here. Don’t not record at all, ever. Record! It’s a studio! Record! Practice at home! The red button’s not that scary, really not.”
So we press the button and they start the tape, and I start singing the song. It’s long, so it’s like, four or five verses over and over again. So I sing one verse, and then the other verse – there’s only two verses, so I just keep singing them, one after the other. Later on, we can cut it down. The other guys aren’t here, and I hear the harmony part, so I want to sing the harmonies now. We did the harmonies, so we did three tracks, three times through, one time on each track. We had all this stuff, and it was the first time I ever heard it. The first time I ever listened to “Like a Hurricane.” And I was hearing it, and I was singing it, and I sang the harmony, and I sang the other harmony, and then we mixed it. So it was like the five-and-sixth time, and then we mixed it. There’s a message in there somewhere.
My memory of this place is what it is, that we do records like that. The idea is, for me, to try to get magic. Who knows where the hell it’s coming from? I don’t – so please record. It’s expensive to sit here and not push the button.
I know who you people are. I know you’re animals, and I know some of you are very funny. Some of you are just dry – never laugh. “Good morning.” I love you all people, because I know what you’re doing. I know how crazy you are about all the things that I don’t care about. Sometimes you make great records, and it’s fantastic. They’re not like my records – sometimes I can’t feel them, but I really appreciate them. No, sometimes I can feel them and I go, “Holy shit, how did they do that? How did they make that record? I know they layered it – it’s not like a documentary where something happens and you take a picture, cinema verite. This is a movie: somebody created all the scenes, and there was the dialogue, and then they did the dialogue again, and there was the foley to do the sounds, and they did all the stuff, and everything’s perfect – but it’s still good.”
There’s nothing wrong with that – it’s just a different way of doing it than I could ever do, because I have so little ability to do that, that it would really suck: over and over again, getting it right. That’s why I’m flat, that’s why it doesn’t matter that there’s bad notes. That doesn’t mean it’s not production – it just means it’s the kind of production that we do.
Some people are here tonight that I’ve worked with over the ages that are just really incredible people. Al Schmitt’s here tonight. And Niko Bolas, he’s here. John Hanlon is here. I really appreciate that these guys are – I know you really appreciate, especially Al, because he’s the father of what’s going on here, and he’s still here. He has staying power. And he was recording the way that I want to record now. I’m going to make a record with Al – we’re talking about making a record together where there’s only one mic, but we do a huge orchestra. And when we finish doing that performance, and every guy’s standing the right length from the mic: the background vocal is like “hey-hey-hey,” and of course I’m up here, but they’re right there, so it sounds like that there. So we’re going to do it that way. We’re not going to mix it: we’re going to do it, and mix it while we do it. Everybody can get in the right place, and if it’s not righ – -well, we’ll move the bass up. Move the bass closer. It’s not loud enough? Move the amp closer, then! It sounds good, but it’s just too quiet, so move it up. Move it in, and the drums? Leave it over there, go back farther.
Do you know how fun that is to do? That is so much fun. It’s like playing music – it’s not making music, it’s playing it. I love doing these things. And I’m anxious to do something I’ve never done before, because there were great records made that way. There’s something that happens with one mic. When everyone sings into one mic, when everybody plays into the same mic: I’ve just never been able to do that, with some rare instances like when I record in a recording booth from a 1940s state fair. I got that sound by closing myself into a telephone booth. And I notice, it sounds just like an old record. And I like the sound of old records! I’ve always loved that.
So all I’m trying to say is I’m one of you. You honor me, you’re honoring yourself. It’s not me: it’s you. It’s what we do. Thank you so much. Digital. Digital is not bad. But Xerox is not good. I always like to say Picasso was really happy to see original Picassos everywhere, but when he went into some places and saw Xeroxes of Picassos, it didn’t make him as happy, because he thought people thought that we was making those things. The thing we do is, we make great stuff in the studio and then we kiss its ass goodbye, because nobody’s ever going to hear it. That’s unfortunate, and it didn’t use to be that way. That’s something that happened to us – that’s an injury we sustained, and it deeply hurt us. So the time has come for us to recover and to bring music back to the people in a way that they can recognize it in their souls – through the window of their souls, their ears. So they can feel and vibrate and so that they can get goosebumps. We cherish those fucking goosebumps. We really need those.
Being impressed by something, and how cool it is, and how sharp it is, and how snappy it is, is one thing, and that translates into almost any media. But when you’re singing something very soulful from your heart, and the echo is perfect and everything’s great and you’re using maybe an acoustic chamber and everything sounds great. And then you listen to it and you love it, but you hear it somewhere else and it’s gone – that’s terrible. We don’t like that. Not many of us like that, we’re not happy about it. So we’re trying to change that, and we’re trying to make it better. We’re trying to make music sound technically better, and that’s what I want to do. So we have a player that plays whatever the musicians made digitally, and that’s going to come out. We’re announcing that at SXSW, we’re introducing it, it’s called Pono, and that’s my commercial, thank you very much.