Wednesday, June 24, 2026

“Veronica Mars” Clever Kickstarter Campaign Yields $2 Mil Plus–A Record–and a Movie

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Rob Thomas–not the one from matchbox twenty– really wanted to make a movie of his long-cancelled TV series “Veronica Mars.” So he launched a Kickstarter campaign with Kristen Bell and other stars of the show that left the air 8 years ago.

Thomas writes on the Kickstarter site:  “Warner Bros. wasn’t convinced there was enough interest to warrant a major studio-sized movie about Veronica and the project never got off the ground. After that, I tried to tamp down expectations. I didn’t want to be guilty — at least not twice — of building up hope when the odds seemed so long. Still, without fail, in every interview I do or every place I speak, I get the “will there be a Veronica Mars movie?” question. Even after a couple of years of downplaying the chances, I’d still run across blog postings headlined, “will Rob Thomas shut up about the Veronica Mars movie, already!” I was trying to. I promise.”

As Bell says in the video below, if they get $2 mil, they’re on to shoot this summer. It’s great pr, a fun video, and it builds on viewer loyalty. So I guess by summer 2014 we will have “Veronica Mars: The Movie.” Why not?

As of this morning, they’ve raised $2.5 million– a record for an indie film on Kickstarter–and it keeps climbing.

 

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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