“American Idol” took a beating last night. Even though it was the first live show of the season, “AI” drew just a 3.4 rating. It was first–NCIS had a 3.3 in the key 18-49 demo. But “AI” had almost ha;f as many total viewers. NCIS had 20.35 million vs. AI’s 11.49. Week by week the numbers are dropping for “Idol.” It was thought a live show might do the trick, but apparently not. And what’s interesting is that the contestants are good– there’s a lot of talented players this season, and it should be a hot race to the finish line. But the judges aren’t popping, so to speak. There’s no frisson, no action. Ah for the days of Simon Cowell insulting everyone! Audience wise, “AI” finished third for the night. NCIS: Los Angeles had a much bigger 15.95 million. Maybe “Idol” should change its name to “NCIS: Idol” and kill off someone each week. Just kidding! Tonight’s show, the second one ‘live’ from Las Vegas, had better show some life. Otherwise Nigel Lythgoe is going to have make some changes. According to our poll, adding an animal or pet of some kind would help. Get the little monkey, Finley, from “OZ” that’s my suggestion.