Tuesday, June 25, 2024

Will Smith “Slap” Referendum This Week: Slow Sales for New “Bad Boys” So Far


This week, Will Smith faces a career referendum for his first movie since “The Slap.”

‘Bad Boys: Ride or Die” opens Wednesday in previews, and Thursday across the country. Few people have seen it yet, except for those who attended international premieres (like on in Riyadh) or in Los Angeles last week.

Tonight there’s a press screening in New York. Then the movie opens with little advance word. How will it fare? Is Smith free of The Slap?

So far, according to seating charts on Fandango, sales are slow. The Wednesday 7pm shows are mostly unsold at every hour. On Thursday, a more traditional preview night, things pick up ever so slightly. On Friday, the start of the weekend, AMC LIncoln Square maps show totally open theaters 7pm in IMAX and 8pm in the standard theater.

Overall, there’s no sense of excitement about “Bad Boys Ride or Die.” It could be that the international premieres pay off. Audiences in other countries probably don’t care about Smith vs. Chris Rock, or live violence on network television. They just want to see movie stars in familiar settings.

In the US, however, so far the new “Bad Boys” isn’t causing a stir. We’ll have to wait until tomorrow at 4pm — the latest it could possibly be — for the embargo on reviews to lift.

PS For some reason, the main music is credited to the Black Eyed Peas, without Fergie, a group popular in the mid 90s. Was this the best they could do?

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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