Friday, June 21, 2024

Box Office: “Garfield,” “Mad Max: Furiosa” Disappointing Thursday Previews — Where’s the “Fur-iosa” Crossover?


This is going to be a tough Memorial Day weekend at the box office.

Two movies that everyone was counting on for big openings had slow starts last night.

“Mad Mad Furiosa” came in at $3.5 million. “Garfield” took in $1.9 million. Both these was predicted to be a huge hit. But at this rate, their five day take — Thursday through Monday — will each be less than $50 million. Probably more like $45 million.

This is a dismal prediction for theater owners. They can’t sit around waiting for “Deadpool and Wolverine.” And it’s not like “Furiosa” hasn’t had a lot of attention. But where were the marketers with a “Fur-iosa” kind of “Barbenheimer” like promotion? It’s so obvious!

Meanwhile the best movie this weekend is Richard Linklater’s “Hit Man” starring Glen Powell. Hilarious and sexy, “Hit Man” is worth going to a theater to see. You will not be disappointed. Search for local shows. It’s a date movie, too.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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