The “Argylle” PR machine has backfired.
The Matthew Vaughn movie of Elly Conway’s novel has a rotten 34% among movie critics and bloggers.
Last night the movie made just $1.7 million, which means it’s headed for a very difficult opening weekend.
At the same time, the novel stands at number 555 on amazon.com’s best sellers list.
Someone hatched the idea to make Conway a pseudonym, a mysterious person who might be Taylor Swift. This started with the novel and then bled over to the movie.
But “Argylle” — with a great marketing campaign — isn’t clicking. No one took the Taylor Swift bait. And a two hour, 19 minute run time — what were they thinking?
The book is probably suffering more than the film. Universal is going to finish at number 1 this weekend with the Vaughn directed movie. But the chances for real “legs” are pretty minimal.
The movie is packed with stars — Oscar winner Sam Rockwell, Bryce Dallas Howard, Henry Cavill, even singer Dua Lipa — who’s opening the Grammy Awards Sunday night — which will give it an extra push.
“Argylle” is socked, so to speak. Darn it!
