Saturday, May 18, 2024

Adidas Has a New Antisemitism Problem Post-Kanye: Event Producer Posts Violent Rant on Social Media


Adidas has a new antisemitism problem following Kanye West’s massive scandal from last year.

A Twitter account called @Stopantisemitism has uncovered a violent from an Adidas event producer named

Amaury Letort. With his firm SuperBien, Letort worked for Adidas in 2021. He’s currently working for, a design firm.

He wrote in a post: “I hope your ancestors died in ovens and it will be the same for you and your family soon during a 2nd Shoah (fingers crossed). When that happens, I’m going to sh*t on Israeli flags while dancing.”

This is unacceptable, of course, and disgusting. It’s also alarming because the more Americans — and especially New Yorkers — call what’s happening in Gaza “genocide,” and demanding a ceasefire, they are creating a fervent level of antisemitism that will take decades to undo — if that’s even possible. This is the result, as well as hundreds of antisemitic attacks around the country, such as swasikas spray painted in places like Montauk on Long Island.

Stop the rhetoric now.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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