Thursday, May 28, 2026

Brian Cox, The Face and Voice of McDonalds and DirectTV, Making Millions, Crabs About Losing “Anonymity”

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“Succession” star Brian Cox tells The UK Guardian: “I’ve lost my anonymity and I’ve realized that that was what was important to me. I haven’t ever experienced anything like this. I mean, you ask for success in your work, and you get it, and then you have to deal with the consequences. I’ve always valued my privacy, but that’s gone. I’ve been very lucky that I’ve had it for so long. You know, I’ve been doing this for over 60 years. And finally it’s over.”

Prior to being in “Succession,” Cox was largely unknown. He played a pedophile in an indie movie called “L.I.E.”

With “Succession,” Cox became the ubiquitous face and voice for McDonalds, and the voice of DirectTV, in commercials. You can’t get away from him. He chose this path. Fame and fortune weren’t forced on him.

Hold the pickles, Brian, hold the relish.

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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