Saturday, June 15, 2024

Taylor Swift “Eras” Movie Fails to Break $100 Mil For Weekend, Singer Says No Shows Again Until Thursday — Reason? Audience Has Homework


UPDATE: “Eras” made about $30 million in its international release, so AMC can say it “broke” $100 million worldwide.

SUNDAY MORNING Taylor Swift’s fans are young, many in grade or middle school. They have to get their homework done. The result? No screenings of “The Eras Tour” this week, or next, or at all, from Monday through Thursday.

That’s right. Swift insisted in her distribution deal that theaters wouldn’t show “Eras” the first three days of the week so kids could get their homework done. Swift didn’t want her audience to lose sleep and get low grades. After all, this is a three hour event!

This weekend, “Eras” failed to crash the $100 million barrier from Thursday through today. AMC is guesstimating $95-97 million total. Predictions (including my own) had the film at around $113 million based on advance sales and Thursday previews. But the whole “$100 million advance ticket sales” thing blew up in all our faces!

Swift and AMC won’t cross that $100 mil ticket barrier now until Thursday. They’re leaving a lot of money on the table by cancelling three days’ worth of shows.

This may be one reason the big studio distributors didn’t want “Eras” in the first place. They didn’t want to miss $15 million a day this week, which is what AMC is giving up.

It’s nevertheless the highest grossing concert film of all time.

And what about adults? Have you heard the words “Taylor Swift” enough to make you want to shake it all off, create a blank space, and make you never ever want to hear her name again? Yes, indeed. Will it ever end? Are you wondering where Travis Kelce is getting his outfits, like the strange jackets and red tuxedo pants? No? I’m with you.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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