Saturday, June 15, 2024

Box Office Emergency as Top 3 Movies Have Middling Friday, No Promotion Available as SAG Strike Must End This Week


The SAG strike is starting to kill the box office.

Last night the top three movies had middling to poor openings simply because no one in their casts can promote them.

“Saw X,” which got good reviews, “PAW Patrol,” a family film, and “The Creator,” top notch sci fi that looks amazing — all of them landed with a thud.

Why? Ordinarily, for example,”The Creator” star John David Washington would have been on every talk show. Allison Janney would have been everywhere, getting great reviews. The little girl from the movie would have been in People. There would have been premieres in New York and Los Angeles to generate excitement.

But with the SAG strike, everyone is immobilized. Millions and millions of dollars are being flushed away.

Luckily, the studios and the union will begin on Monday to resolve their conflicts. If it takes more than week, the business is sunk. The conventional wisdom now is that the studios, if they want to save the fall and holidays, will have to make concessions quickly and bring this to an end.

Meantime, go see “The Creator.” It’s excellent. Washington ably carries the brilliant looking, smart film. If you liked “Rogue Nation,” you’ll love Gareth Davis’s sensational film.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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