Monday, May 27, 2024

Weekend Box Office Hits Year-to-Date Low of Total $49 Mil as “Nun 2” Wobbles, “Dumb Money” Not Getting Push


This weekend was not for the box office.

After a booming summer this weekend was the lowest, year to date. The total came to just under $49 million. Yikes. This was the sixth weekend in a row not to hit $100 million.

The number 1 movie was a horror, literally, with just $8.3 million.

For some reason, Sony isn’t really releasing “Dumb Money,” the best film they’ll have all this year. They’ve kept it in a limited release purgatory for some reason, where it’s dying.

“Dumb Money” is terrific but has no marketing. Of course they can’t do much direct PR for it because of the strikes. But some kind of PR could be done, and some advertising. Or Sony should have waited.

This coming week we’ll get the excellent “The Creator,” which should be a massive hit — go see it if you like sci-fi, Star Wars, and Oscar winning cinematography — and the bloody “Saw X,” which I’ll skip, thanks.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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