Saturday, June 15, 2024

Taylor Swift Concert Movie Scores $26 Mil in One Day Pre-Sales, Sends AMC Stock Skyrocketing


Folklore is one way of putting it.

The story one day of Taylor Swift as a moneymaker, forget musical artists, will be legendary.

When Swift’s “Eras” tour movie was announced yesterday. her fans went crazy. AMC Theaters sold $26 million worth of tickets in one day pre-sales. Exhibitor Relations is predicting a $100 million opening weekend beginning October 13th.

For AMC, this is a remarkable turn of events. Their stock has risen 3.5% so far today, up $2 a share. And the day isn’t over! Look here for updates this afternoon.

Other studios are now moving their films off the October 13th weekend because they can see the Swift tsunami coming fast.

How AMC pulled off this coup is the real story. They got Swift’s people to bypass a studio distribution and just do it themselves. AMC theaters will be flooded with young people for days on end, buying popcorn and soda, and maybe checking out other movies, too.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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