Friday, April 19, 2024

Rachel Maddow and MSNBC Team Take Arrest Night in Total Viewers But Lose Key Age Demo to CNN, Tapper et al


So who watched the glorious spectacle of Donald Trump being arrested?

On cable news, the winning network was MSNBC. Rachel Maddow led her team to victory starting at 7pm.

But MSNBC lost the key demo to CNN, of all things even though they finished last in prime time viewers.

MSNBC had 2.8 million total prime time viewers to Fox News’s 2.6 million. CNN scored 1.6 million.

But CNN’s victory was in younger viewers. In the 25-49 range, they beat Fox and tied CNN. That’s a flicker of hope.

MSNBC solidly won the 7pm and 8pm hours with Maddow running the show. Fox couldn’t keep up with them. At 9pm, Alex Wagner and Sean Hannity were neck and neck. At 10pm, Lawrence O’Donnell’s erudite commentary was too much for Greg Gutfeld.

Earlier, Ari Melber and Nicolle Wallace led MSNBC to victory over Fox News.

As MSNBC heads into the arraignments, trials, etc they have the advantage over Fox because their viewers are smarter and want the actual news. Last night Fox was busy talking about Hunter Biden while the first ex US President history had his mug shot taken. They’re in a fantasy land.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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