Yes, it’s true. The world is mad for “Barbie.”
Warner Bros. PR has coined the word “Barbillion.” And today, “Barbie” crosses that line worldwide and galactically.
A little less than half of that comes from the US, and “Barbie” isn’t over by a long shot. From now through Labor Day they will be in the pink! All the money they lost on everything else this year seems like a distant memory. Plus, they have the number 2 movie this week — the dreadful horror film,”Meg 2,” and “The Blue Beetle” about to not have a Volkswagen tie-in.