Sunday, July 21, 2024

“Oppenheimer” Is the Real Summer Box Office Success: $117 in 1 Week, 3 Hour Movie About Scientists


The real hit of the summer? “Oppenheimer.”

In one week, the three hour movie about scientist talking through how to build a bomb has made $117 in the US and another $124 million abroad.

Everyone’s going to see it, not just art house audiences.. Even celebrities are plunking down their 20 bucks. Paul McCartney and Steven Spielberg were each spotted in East Hampton. Blythe Danner went to the Sag Harbor Cinema. I’m sure there are many more instances.

Of course, “Oppenheimer” is an A plus movie. It deserves all the accolades and attention. But without the Barbenheimer marketing, it would not have been so much. “Oppenheimer” smartly piggy backed on “Barbie,” making the experience of seeing them in one sitting an event. It’s kind of a once in a lifetime thing in cross-referencing two very different movies.

“Oppenheimer” will play well through Labor Day, ease off, and come back in the late fall for awards season. Christopher Nolan’s film could pick up nominations in every Oscar category easily. Winning isn’t the issue right now. But it’s a helluva story for future schedules.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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