Tuesday, May 28, 2024

Too Much, Too Soon for Tom Cruise After “Top Gun Maverick”? New “Mission Impossible” Has Soft Box Office


Is there such a thing as too much Tom Cruise?

Just last year, “Top Gun Maverick” broke box office records and was credit for saving movie theaters.

Now comes “Mission Impossible 7” and the box office is…soft. The total take from Tuesday through Sunday will be $71 million, not much more than “MI 6” made in 2018 over just four days.

The expectation was for another record breaker, with Cruise doing his own stunts, and tens of millions spent on promotion with international premieres. Cruise has been everywhere, albeit saying the same thing all the time, but still, he’s been pressing the flesh like a presidential candidate.

But last night’s take was just $16.5 million, well below where a real knockout hit should be. While $71 million is nothing to sneeze at, it’s going to take international box office to make “MI 7” a smash. It also pulls into question its sequel, which is shot and ready for release next year. If the fans aren’t crazy about this one, how will they react to the follow up?

This is a surprising turn events. You’d think with the heat people would want to hit the movie theaters anyway. Plus “Dead Reckoning” has a high review score, and audience score. But maybe “Mission Impossible” is just a static audience since this is so similar to the last one.


Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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