Tuesday, July 23, 2024

Actors Strike Doesn’t Include Commercials — Look for Big Names To Start Seeking Out Brand Affiliations: Brad Pitt for Buick?


The SAG AFTRA strike has stopped everything in Hollywood in its tracks.

Well, not everything.

Actors can still do commercials and soap operas.

We may soon see an upsurge of famous faces pitching soap, cars, vacuums, and so on. Of course there are already plenty of A listers in the game. Brian Cox is kind of non stop with McDonald’s and other things.

But the situation may get more out of control as top names go looking for brand affiliations. Brad Pitt for Buick? Meryl Streep for Tide? Anything’s possible! After all Ben Affleck and JLo are already with Dunkin Donuts.

This is because a separate SAG contract was negotiated last year for news shows, talk shows, serials (soap operas), variety, reality, game shows, sports and promotional announcements. So the morning news shows are safe, as are some talk shows, and even “Saturday Night Live.”

The problem with the latter is that while “SNL” actors could technically appear on the show, they’d have no scripts since the WGA is on strike, too. The cast members who aren’t in the WGA could improvise, but NBC would be hitting the censor button every 7 seconds.

As for soaps, the actors must adhere to their contracts. They can picket but they have to show up to work. Unfortunately, the shows are now being written by scabs. Soap fans have already noticed their favorite characters saying and doing odd things. (Not like they weren’t before, lol.) Still, if soaps didn’t make sense before, they won’t now!

And John Oliver? He could just sit quietly in front of a camera and have dramatic readings. But with the WGA strike he, like all the late night hosts, can’t write anything.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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