Monday, April 22, 2024

Box Office Update: “The Flash” Did Worse Than Predicted, Finishing $3 Mil Lower than Guesstimates


This gives me no pleasure since I liked “The Flash” a lot.

But total numbers for Thursday through Monday came in today and they were much worse than the $64 million guesstimate.

Warner Bros. says the total came in at just $61 million, three million lower than predicted.

“The Flash” finished at number 1 but it’s really sorta dead at this point. Between really out of control bad mouthing on social media, and the whole debacle around Ezra Miller, “The Flash” is a flash in the pan.

What a shame. It’s a good movie, very enjoyable. But all these things killed it. Miller wasn’t able to be part of any publicity without being questioned about his erratic behavior, etc. Michael Keaton, returning as Bruce Wayne after 30 years, has been AWOL, too. Sasha Calle is the only female in the film, but her role as Supergirl was cut back and she also hasn’t done much PR. Plus the late night talk shows are all in reruns because of the Writers Strike, so opportunities are not there for good marketing.

Maybe “The Flash” will pick up speed this week. I hope so.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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