Sunday, May 19, 2024

Box Office: “Super Mario” Defies Logic with $350 Mil in 2 Weeks, “Air” to Spare As Only Original, Non-Sequel Hit of Season


How, or why? are the questions for the box office.

This weekend “Super Mario Brothers,” an animated film based on a video game from 30 years ago, made $87 million.

This was its second weekend in release. The total now is near $350 million, which it will surpass on Monday.

Why? How? Multiple viewings? For what reason? Nostalgia? Boredom?

Timing is everything, I guess. Mario and Luigi really knew when to come back. I can’t wait for Oscar-baiters to suggest because it’s made so much money, “Super Mario” should have a Best Picture nomination. What will Ms. PacMan say?

Back in reality, Ben Affleck’s “Air” is quality phenom. Its made $33 million in two weeks and should push nicely to $50 mil before getting to Amazon Prime. This is the only original film drama-comedy, non sequel, non comic book movie for people looking for cinema. Many, many awards are ahead in future.

In lesser words, the much-despised “Beau is Afraid” — which seems to be a three hour Emperor’s New Clothes — opened in four theaters and made $320,396. Yes, three hours and apparently not much happens. The “EEAAO” crowd loves it, which means it’s a lot of hooey. Joaquin Phoenix will not get awards attention because of all his focus in the fall will be on “Gladiator 2.” One day I will see this thing and fast forward through it.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

Read more

In Other News