It was the Easter weekend of movie theater audiences.
If “Top Gun Maverick” saved the business last year, this time around it’s “Super Mario Brothers.”
Ridiculous as it may seem, this animated film based on a video game raked in $204 million from Thursday through Sunday. I know: crazy, right? But Mario and Luigi brought people back to movie theaters in droves. Cash registers were ringing — well, computers were beeping — all over the country!
On the actual film side of the deal, Ben Affleck’s “Air” took flight with just over $20 million during that same period. The first actual Oscar movie of 2023, with rave reviews, is a hit on every level.
“Air” will wind up on Amazon Prime* at some point, but you should see it on the big screen. It’s a real movie! Also, the Wednesday release didn’t help, with Passover starting that night. But still — pretty good. Nike isn’t part of the movie, but great publicity for them!
*Amazon Studios is going to have a good year. Wait and see…
