Wednesday, June 12, 2024

Box Office: “Super Mario” Rakes in $204 Over Five Days, “Air” Takes Flight Before Streaming Debut, Audiences Return to Theaters


It was the Easter weekend of movie theater audiences.

If “Top Gun Maverick” saved the business last year, this time around it’s “Super Mario Brothers.”

Ridiculous as it may seem, this animated film based on a video game raked in $204 million from Thursday through Sunday. I know: crazy, right? But Mario and Luigi brought people back to movie theaters in droves. Cash registers were ringing — well, computers were beeping — all over the country!

On the actual film side of the deal, Ben Affleck’s “Air” took flight with just over $20 million during that same period. The first actual Oscar movie of 2023, with rave reviews, is a hit on every level.

“Air” will wind up on Amazon Prime* at some point, but you should see it on the big screen. It’s a real movie! Also, the Wednesday release didn’t help, with Passover starting that night. But still — pretty good. Nike isn’t part of the movie, but great publicity for them!

*Amazon Studios is going to have a good year. Wait and see…

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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