Box Office: Excellent Ben Affleck-Matt Damon Nike “Air” Gets Decent Start But Misses Passover Audience

Why hast night different from all other nights? Ben Affleck’s “Air” starring Matt Damon and Viola Davis opened last night, on a Wednesday.

And it was the first night of Passover, meaning a large audience was at seders and not going to the movies.

The result was just under $3.8 million. It might have been twice that if Amazon had waited until tonight, Thursday. But apparently they did previews on Tuesday and earned just under $1 million, which is included in the total.

All of this seems a little backwards, but what do I know? Maybe second seder diners will head out to theaters tonight, but my guess is they’ll wait til Friday.

(Was United Artists Releasing involved in this? Feels like it.)

Anyway, dayenu. “Air” is a great movie. See it this weekend no matter your religious affiliation!