Thursday, May 23, 2024

Box Office: Excellent Ben Affleck-Matt Damon Nike “Air” Gets Decent Start But Misses Passover Audience

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Why hast night different from all other nights? Ben Affleck’s “Air” starring Matt Damon and Viola Davis opened last night, on a Wednesday.

And it was the first night of Passover, meaning a large audience was at seders and not going to the movies.

The result was just under $3.8 million. It might have been twice that if Amazon had waited until tonight, Thursday. But apparently they did previews on Tuesday and earned just under $1 million, which is included in the total.

All of this seems a little backwards, but what do I know? Maybe second seder diners will head out to theaters tonight, but my guess is they’ll wait til Friday.

(Was United Artists Releasing involved in this? Feels like it.)

Anyway, dayenu. “Air” is a great movie. See it this weekend no matter your religious affiliation!

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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