Saturday, February 24, 2024

Box Office: “Shazam 2” Tanks Mid Week After Lackluster First Weekend, Points to Toward Huge Loss for Warner Bros.

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“Shazam 2” has somehow provoked the actual Fury of the Gods.

The Zachary Levi led super hero movie sequel had a lackluster weekend. But the mid week numbers are worse.

On Monday, “Shazam 2” fell 77% from Sunday, the biggest dip of any movie in the top 10. On Tuesday, a day when people try to get to movies they missed over the weekend, “Shazam 2” rose 42%, a low increase.

Wednesday, however, crushed the hope that “Shazam 2” was getting good word of mouth. Receipts fell the same 42%, wiping out gains and the aforementioned help. This film is cooked. With a $125 budget (which is always lower than the real numbers), “Shazam 2” would need $250 million to break even, and another $75 million to turn a profit. This is not going to happen.

So what did happen? Was it Levi’s weird and off putting social media? Was it the new Warner’s-DC Comics brass just not caring about “Shazam 2” as they go on to build a new brand? Levi now is blaming the marketing. Well, something went very wrong. Could it be fans are just tired of these super hero movies?

We will know soon when “The Flash” finally shows up in June.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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