Saturday, June 15, 2024

Box Office: “Ant Man” Heads to $100 Mil Weekend, “Magic Mike” Doubles Theaters and Falls 60%

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Last night came the “Ant Man” and the unvaccinated WASP. After hitting $17.5 mil in Thursday previews, the latest Marvel adventure took in another $28 million. Total $46 million. Add another $56 mil and we’re up over $100 million.

Good stuff, even if reviews are pretty negative. But people need entertainment. And theaters need customers.

On the perplexing side, why did Warner Bros. add twice as many theaters to “Magic Mike”? WB usually has great instincts about supply and demand but they really blew it on this one. “Magic Mike” doubled its theaters and fell 60% from last Friday. How crazy is that? They won’t even get near $20 million total for the two week run by Sunday.

Good news, though: “80 for Brady” will hit $30 million tonight. Another completed pass!

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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