Saturday, February 24, 2024

Marketing Snafu: Now That Oscar Campaigning Is Over, and It Doesn’t Matter, MGM Gets the Bidens to Host a Screening of “Till” at The White House

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I don’t understand how movie publicity works, obviously.

Last night in Washington, the White House screened the fine movie, “Till.” I don’t get it. The Oscar nominations were announced more than two weeks ago. “Till” is out of the running. So is actress Danielle Deadwyler.

But this is MGM, which has killed nearly every movie it comes near. So it makes sense that they got “Till” the most publicity it’s had months after its release and weeks after it was ignored by the Academy. Well done!

Director Chinonye Chukwu was there in the East Room along with Deadwyler, the cast, and the producers. President Joe Biden praised them all, which is lovely. But if he’d done it in November, “Till” might have been boosted for awards season.

MGM can kill any movie. In 2021 they did in “Licorice Pizza,” “Respect,” and a bunch of others. “Till” is produced by Barbara Broccoli, who produces the James Bond series, which MGM is still involved with. If it hadn’t been for “No Time to Die,” MGM would have gone out of business. (Well, they did really, they were sold to Amazon.) You’d think they would have worked a little harder to get “Till” over the line.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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