Monday, July 22, 2024

Box Office: Magic Mike Slow Dances After Valentine’s Day Bump From Adding 600 Theaters


“Magic Mike” is having a slow dance in its first week of release.

After a desultory opening over the weekend, “Magic Mike’s Last Dance” starring Channing Tatum got a bump on Tuesday. For Valentine’s Day, Warner Bros. added over 600 theaters. The result was a jump of 137% in ticket sales. Cool.

But on Wednesday, Mike got spiked. Sales fell 57%, basically back to where they were on Monday, but now stretched over those extra locations.

The word is, “Magic Mike” will dance on over to video on demand in the next couple of weeks and theaters will decrease in numbers.

Meantime, Marvel’s “Ant Man” part 3 starts in previews tonight. The Paul Rudd led film has terrible reviews — 51% on Rotten Tomatoes, which always loves Marvel movies. All eyes will be on tonight’s take.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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