Saturday, May 18, 2024

Box Office: “Magic Mike’s Last Dance” Strips Down to $8.2 Mil, Kinda Winning the Weekend, Popular in San Antonio


Have you ever wondered what a Pyrrhic victory is? That’s when you win but maybe at a cost so high you shouldn’t have started in the first place.

“Magic Mike’s Last Dance” is the number 1 movie at the box today, but for Warner’s it may be a Pyrrhic victory. The total take is $8.2 million, but that includes Thursday previews. So really, “Magic Mike” has lost lot of his magic. He’s been stripped down to his skivvies but not in a tantalizing way.

You see, the number 2 and 3 movies made basically the same amount if looked at just for the regular three day weekend. Those were “Titanic” in its 25th anniversary run, and “80 for Brady,” which now hits $25 million after two weekends.

The real winner is “80 for Brady,” which should keep doing well and legs for the next couple of weeks.

“Magic Mike” will get a push for something they’re now calling “Galentine’s Day.” (Whoever came up with that deserves a prize.) That’s apparently a two day marketing idea for tomorrow and Tuesday. Warner’s says they’re adding more theaters next weekend, the the long President’s Day weekend. God bless.

Which city had the best box office for “Magic Mike”? The Channing Tatum-Salma Hayek comedy (is it a comedy?) obviously did its best numbers in New York and Los Angeles, but also San Antonio, Texas. Remember the Alamo? The top 2 locations in this limited run (1500 theaters) was down there. Of course, number 6 was the Alamo Theater in Brooklyn, so maybe someone got confused.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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