Have you ever wondered what a Pyrrhic victory is? That’s when you win but maybe at a cost so high you shouldn’t have started in the first place.
“Magic Mike’s Last Dance” is the number 1 movie at the box today, but for Warner’s it may be a Pyrrhic victory. The total take is $8.2 million, but that includes Thursday previews. So really, “Magic Mike” has lost lot of his magic. He’s been stripped down to his skivvies but not in a tantalizing way.
You see, the number 2 and 3 movies made basically the same amount if looked at just for the regular three day weekend. Those were “Titanic” in its 25th anniversary run, and “80 for Brady,” which now hits $25 million after two weekends.
The real winner is “80 for Brady,” which should keep doing well and legs for the next couple of weeks.
“Magic Mike” will get a push for something they’re now calling “Galentine’s Day.” (Whoever came up with that deserves a prize.) That’s apparently a two day marketing idea for tomorrow and Tuesday. Warner’s says they’re adding more theaters next weekend, the the long President’s Day weekend. God bless.
Which city had the best box office for “Magic Mike”? The Channing Tatum-Salma Hayek comedy (is it a comedy?) obviously did its best numbers in New York and Los Angeles, but also San Antonio, Texas. Remember the Alamo? The top 2 locations in this limited run (1500 theaters) was down there. Of course, number 6 was the Alamo Theater in Brooklyn, so maybe someone got confused.