Wednesday, July 24, 2024

Movie Audiences are Fonda “80 for Brady,” Now the Number 1 Movie in the US for Two Days in a Row and A Bona Fide Hit


First came “Otto.” Not it’s time for Brady.

The number 1 movie Monday and Tuesday was “80 for Brady,” starring a quartet of lively, sexy older movie stars including Jane Fonda, Lily Tomlin, Sally Field, and Rita Moreno. Just retired NFL superstar Tom Brady lends his name to the title, his likeness to some scenes, and a cameo at the end.

Yesterday, “80 for Brady” made $2.5 million, bringing its total since last Friday to $16.4 million. The mildly raunchy comedy — with PG-13 jokes — is a hit. In theaters, of all places.

“80 for Brady,” released by Paramount, is proving a point. Audiences will come to theaters and see movies for adults if they look like they’re fun and they’re well marketed. This film offers four big name stars with many Oscars and other awards among them. It also has the hook of lots of football footage interspersed with the ladies’ antics. For a studio, it’s a perfect juxtaposition.

The “80 for Brady” success comes on the heels of another movie for adults with a big star pulling audiences to theaters. That’s Tom Hanks as “A Man Called Otto,” the surprise hit of dreary January, now up to $54 million. Genial is the word here. “Otto” is about a likeable curmudgeon who despite his griping has a heart of gold. Hanks has two Oscars, which doesn’t hurt. I ran into him a lot over Grammy weekend, and he’s as surprised as anyone else. He told me, “We just have people something they wanted.”


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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