Saturday, May 25, 2024

Lady Gaga Running Up That Hill as Netflix Revives 2011 “Bloody Mary” for “Wednesday,” Song Goes to Number 11 on iTunes


It’s happening again.

Last year Netflix caused Kate Bush’s 1985 song, “Running Up That Hill,” to become a monster hit thanks to its inclusion in “Stranger Things 4.”

Now Lady Gaga’s “Bloody Mary” is at number 11 on iTunes. Why? The obscure 2011 song is in the hit show “Wednesday.” And it took off about three weeks ago. There’s a speeded up version which Lady Gaga endorsed by dancing to it on TikTok. She’s not stupid. She’ll take an 11 year old song turning into a hit.

Now it’s a meme, all the kids want to hear it, and we’re back in Kate Bush land. Music supervisors and publishers must be clamoring to get their old songs placed in Netflix hit shows. What do “Wednesday” and “Stranger Things 4” have in common? Both times a young girl was identified with the music. We can only wonder what song it will be in the next seasons of each show.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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