Home Movies Blue Business: “Avatar Way of Water” Running 27% Ahead of First Movie...

Well, it’s hard to swallow. But the Water is finding its way.

“Avatar 2” on its 12th day of release is running 27% ahead of the first “Avatar.”

On the 12th day of release, “Avatar” had $250 million banked. We thought that was a lot!

But the new one was up to $317 million yesterday. All told it’s got over $1 billion earned around the world including the US.

Lack of competition is a key reason. Audiences are not going to the smaller movies, and there’s nothing else of its size out there. “Avatar 2” has clear sailing for weeks and Disney will make the most of it.

Don’t be blue: more movies must be coming soon. Cross fingers!

PS Heck! Maybe I’ll even go see it this weekend.

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