Sunday, April 14, 2024

Blue Business: “Avatar Way of Water” Running 27% Ahead of First Movie on 12th Day


Well, it’s hard to swallow. But the Water is finding its way.

“Avatar 2” on its 12th day of release is running 27% ahead of the first “Avatar.”

On the 12th day of release, “Avatar” had $250 million banked. We thought that was a lot!

But the new one was up to $317 million yesterday. All told it’s got over $1 billion earned around the world including the US.

Lack of competition is a key reason. Audiences are not going to the smaller movies, and there’s nothing else of its size out there. “Avatar 2” has clear sailing for weeks and Disney will make the most of it.

Don’t be blue: more movies must be coming soon. Cross fingers!

PS Heck! Maybe I’ll even go see it this weekend.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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