ABBA broke up in 1982. Their hits lived on, but they disappeared.
Last year they released a reunion album called “Voyage.” It was met with indifference and sold around 212,000 copies in the US according to Luminate. It was a bad album with no hits. It disappeared quickly.
Today, “Voyage” received three major Grammy nominations including Album of the Year, Pop Vocal for a Group, and Record of the Year.
What the heck? Kudos to their marketing team. They resurrected the dead, literally.
If anything, ABBA could have turned up in Traditional Pop or something. It’s unheard of for legacy acts with great albums — see Bruce Springsteen, Paul McCartney and dozens more — to make it into the contemporary categories. So however ABBA pulled this off, bravo.
