Friday, May 24, 2024

ABBA, Disbanded 40 Years Ago, Gets Major Grammy Nods for New Album That Didn’t Sell

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ABBA broke up in 1982. Their hits lived on, but they disappeared.

Last year they released a reunion album called “Voyage.” It was met with indifference and sold around 212,000 copies in the US according to Luminate. It was a bad album with no hits. It disappeared quickly.

Today, “Voyage” received three major Grammy nominations including Album of the Year, Pop Vocal for a Group, and Record of the Year.

What the heck? Kudos to their marketing team. They resurrected the dead, literally.

If anything, ABBA could have turned up in Traditional Pop or something. It’s unheard of for legacy acts with great albums — see Bruce Springsteen, Paul McCartney and dozens more — to make it into the contemporary categories. So however ABBA pulled this off, bravo.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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