All good things come to an end.
On Friday, sales for this week of Taylor Swift’s “Midnights” are projected to drop by 80%. First week was 1.5 million. Second week is 310,000.
“Midnights” will remain at number 1 but the party is over. The biggest part of the fall off is in physical product. Last week, “Midnights” sold around 700,000 LPs. Second week is fewer than 100,000.
Why? In the first week, people who bought vinyl purchased four albums each so they get all the collectible editions. If you put them all together you can assemble a clock. The four albums plus the clock mechanism costs about $150.
So stay tuned for Friday. BTW, the Beatles’ $100 “Revolver” super deluxe looks like it sold 55,000 copies.