Monday, April 22, 2024

Taylor Swift “Midnights” Album Sales Projected to Drop 80% This Week After Monster Debut


All good things come to an end.

On Friday, sales for this week of Taylor Swift’s “Midnights” are projected to drop by 80%. First week was 1.5 million. Second week is 310,000.

“Midnights” will remain at number 1 but the party is over. The biggest part of the fall off is in physical product. Last week, “Midnights” sold around 700,000 LPs. Second week is fewer than 100,000.

Why? In the first week, people who bought vinyl purchased four albums each so they get all the collectible editions. If you put them all together you can assemble a clock. The four albums plus the clock mechanism costs about $150.

So stay tuned for Friday. BTW, the Beatles’ $100 “Revolver” super deluxe looks like it sold 55,000 copies.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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