Thursday, July 2, 2026

Taylor Swift “Midnights” Album Sales Projected to Drop 80% This Week After Monster Debut

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All good things come to an end.

On Friday, sales for this week of Taylor Swift’s “Midnights” are projected to drop by 80%. First week was 1.5 million. Second week is 310,000.

“Midnights” will remain at number 1 but the party is over. The biggest part of the fall off is in physical product. Last week, “Midnights” sold around 700,000 LPs. Second week is fewer than 100,000.

Why? In the first week, people who bought vinyl purchased four albums each so they get all the collectible editions. If you put them all together you can assemble a clock. The four albums plus the clock mechanism costs about $150.

So stay tuned for Friday. BTW, the Beatles’ $100 “Revolver” super deluxe looks like it sold 55,000 copies.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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