Taylor Swift will be crowned Queen of the Charts later today.
Swift’s 10th studio album, “Midnights,” has sold roughly 1.5 million copies in its debut week. More than 1 million of those copies are physical, and more than half of those are vinyl LPs.
Swift and her marketing team came up with a brilliant idea: four different LPs in different colors, all collectible because together they form a clock. The clock can be assembled with a $49 extra purchase on Swift’s website. It’s absolute genius. So divide that 1 million by 4 and you get around 250,000 customers. Add another half million in streaming, and you still get 750,000 customers. Insane.
Swift has outsold Adele, Harry Styles and Drake with the “Midnights” debut. Plus she’s ruled the charts in the three or four years with her “Lover,” “Folklore,” “Evermore,” and re-recorded albums. Success is the best revenge!