Tuesday, May 28, 2024

Taylor Swift Aiming at Massive 1.5 Million Sales Debut for “Midnights” Madness

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Taylor Swift will be crowned Queen of the Charts later today.

Swift’s 10th studio album, “Midnights,” has sold roughly 1.5 million copies in its debut week. More than 1 million of those copies are physical, and more than half of those are vinyl LPs.

Swift and her marketing team came up with a brilliant idea: four different LPs in different colors, all collectible because together they form a clock. The clock can be assembled with a $49 extra purchase on Swift’s website. It’s absolute genius. So divide that 1 million by 4 and you get around 250,000 customers. Add another half million in streaming, and you still get 750,000 customers. Insane.

Swift has outsold Adele, Harry Styles and Drake with the “Midnights” debut. Plus she’s ruled the charts in the three or four years with her “Lover,” “Folklore,” “Evermore,” and re-recorded albums. Success is the best revenge!

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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