Sunday, April 21, 2024

Taylor Swift Has the Top 14 Singles on iTunes the Morning After “Midnights” Merchandising Madness

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Taylor Swift is smarter than all of us. She released her “Midnights” album at midnight last night, then a bunch more songs at 3am.

The result is that she has the number 1 album on iTunes, and the top 14 — fourteen! — singles on the iTunes top 100. Another dozen or so are scattered through the rest of the top 100.

The top single of all these is called “Bigger than the Whole Sky.” I listened on one pass last night to “Midnights.” It’s a little more percussive but basically the same as Swift’s other albums: lots of confessional lyrics and Jack Antonoff’s rich production. There’s also a collaboration with Lana del Rey.

The Midnights Merchandise Madness is what this is all about. There are plenty of things to buy on Swift’s website, many version of the album and a $200 clock. God bless. Plus Swift is all over social media, dropping clues to the songs’ meaning or who the lyrics are about. I am in deep admiration of her business skills. Carole, Carly, and Joni all missed the boat back in the 70s. They just made records that have last 50 years.

PS You can read all about Swift’s song, Lavender Haze, here.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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