I’ve waited to see if “Don’t Worry Darling” would pick up at all or develop “legs” at the box office. Unfortunately, it hasn’t.
Even Harry Styles’s fans have stayed away. The total box office is just over $34 million Every day this week has been one of declines. Wednesday, typically a good day for adult movie going, was down another 52% from Tuesday, and so on and so forth.
The saving grace is that “Don’t Worry Darling” cost between $35 and $40 million. The bad news is that even coming close to that doesn’t help. The movie has to make around twice its cost, and that’s not going to happen.
The bad publicity subverted the old adage that “all press is good press.” On set affairs, rumored spitting at press conferences, Harry’s and Chris Pine’s lack of interest at press conferences, Florence Pugh’s feuding with director Olivia Wilde, it was all too much.
The only winner here is Styles, who returns to his massive pop career, and is next up in “My Policeman,” although after “Bros” tanking who knows how that one will be received?